![](https://cdn.myportfolio.com/e2b46f2f-2910-4e3d-995b-0dedfd241e0b/9e97be5a-26aa-4312-bb8e-fa4760c3cff8_rw_1920.jpg?h=3fb394e36b83795506ffed739ae49a71)
Beer can label design for Video Game Amateurs and The Bronx Brewery. Released on May 2023.
![](https://cdn.myportfolio.com/e2b46f2f-2910-4e3d-995b-0dedfd241e0b/fa0ea81b-6a13-4157-b527-3d3d2215827e_rw_1920.jpg?h=efb53cc9fa8e2e85748392ae30f8fc6d)
Initial sketched concepts. Label Design Concepts (Left). Character Hand Concepts (Right).
![](https://cdn.myportfolio.com/e2b46f2f-2910-4e3d-995b-0dedfd241e0b/22fed0de-d42e-47c0-911b-f793aa2ed6eb_rw_1920.jpg?h=e45bb831c2e4952e6ff01752119dc660)
Mid Journey (AI) produced beer can concepts, created with prompts.
Discovery & research session with the VGA team.
Beer label design timelapse.
![](https://cdn.myportfolio.com/e2b46f2f-2910-4e3d-995b-0dedfd241e0b/724105d6-f5d2-429f-86fa-27dd0818fe94_rw_1920.jpg?h=dcc8b13d1e240199753fd852753f2922)
"Power Up" press shoots.